Finally the H&M group have released some pictures of the actual styles from their new brand "& other stories". It looks like a match between COS and the H&M Trend line. It has a lot of scarp and classic silhouettes but at the same time there is a little edge to it with some notable details and prints. Especially the accessories line is really interesting.
It's like a really grown up version of H&M with a lot of focus on quality and sustainability.
I've picked some of my favorites for this post, but you can see all of them at the swedish site Rodeo or for some styles and some danish prices costume magazine (I've taken the pictures from here).
I am pretty sure a lot of other blogs will soon post pictures from the sneak peak events. Looking forward to seeing more!
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